Społeczna odpowiedzialność biznesu jako narzędzie motywowania pracowników na przykładzie sieci franczyzowej Galileusz

The article consists of two parts - theoretical and empirical. This first hypothesis proves that the strategic implementation of the concept of corporate social responsibility affects the motivation to work. Its verification was carried out by analyzing the Polish and foreign literature and the results of the latest research on the benefits derived from the use of strategic CSR by Polish companies. The empirical part of the paper while confirms the hypothesis that the implementation of the concept of corporate social responsibility, increases employee motivation of Galileo franchise network. Its main objective is to develop recommendations for the implementation of the concept of corporate social responsibility by the company to build the motivation of its employees. Also adopted four specific objectives. This first is to identify the knowledge of the concept of corporate social responsibility and its perception by the employees of the system. Another specific objective is to indicate errors by its owners prevent build motivation of employees through the implementation of CSR. It was also trying to identify areas and specific actions in the field of corporate social responsibility affect the growth of the brand Galileo employee motivation. These objectives are achieved by means of a survey conducted on a sample of employees network.