Narcyzm, obraz, disco polo

The article traces the affinities between cultural narcissism on the one hand and the representation of individual and collective identities in visual media on the other. By referring to a body of research on narcissism, the author establishes a connection between identity deficits, compensation strategies and individualization in order to claim that contemporary disco polo videos — in their popular generic form — are a reservoir of visual conventions that underscore certain anxieties that can be observed in twenty-first century Polish society.