Ewolucja technologiczna w mediach a proces zmian społeczno-kulturalnych i ich wpływ na prasę w Polsce

System transformation, which has been performed after year 1989, has started process of violent changes in each domain of life in Poland. It has allowed on economy freedom that has contributed to intensive technological evolution. This process had key meaning for development, but especially for modification of Polish press market. On the one hand we observe pluralism among press titles which has brought immediate growth on this market, but press sector had to face the challenge of competitive media that use technological development to supply their functioning. It’s said not only about the radio and television, but especially about utilization of internet on different surfaces of spheres of media. The present publication is the study of chosen aspects of changes, which have reached and still has place, in the consequence of appearance and employment of newest technical solutions. The author indicate what chances and threats can they give for farthest functioning of press in Poland.