Heurystyki w prognozowaniu w przedsiębiorstwie

Forecasts built for the needs of the enterprise may be inaccurate. Actual forecast errors (errors ex post) may be greater than the user-defined acceptable prediction errors. One reason for this may be the impact of psychological factors on the forecaster (eg. emotions) and the application of heuristics (usually unconsciously). The purpose of this article was, first, to draw attention to the issue of the possibility of various kinds of heuristics during the construction of forecasts in the company and second to indicate the possibility of eliminating the adverse effects of heuristics on the course and outcome of the forecasting process.