Perception of CSR as an Enterprise Business Offer

This paper analyses CSR implementation - (Corporate Social Responsibility) in an enterprise as a strategy. In spite of the theoretical and practical applications, there are still methodological concerns regarding its use, particularly as a tool and business model. This paper identifies some important software projects for the promotion of CSR. The conditions were assessed in connection with strategy formulation and objective acceptance in terms of CSR. The results of own research regarding the perception of CSR are also presented and are beneficial for CSR adoption in practice. The search for an effective CSR consensus should be possible and plausible, especially as it relates to P. Drucker's view that "...public interest should be an enterprise's interest".