Nazwy geograficzne, dziedzictwo kulturowe i turystyka

The author considers geographical names as carriers of meaning. Place names are cultural heritage, and may be carriers of historical memory, express “a sense of place,” and/or serve as national symbols. Gradually, names change their form, and it is often the case that either their original meaning becomes ambiguous or they simply take on new connotations. Positive associations connected with geographical names are used for marketing purposes, serving to promote the widely understood tourism industry (e.g., Riviera), or as brands for food products (e.g., Chianti).