Kluczowe kompetencje jako element strategii budowania przewagi konkurencyjnej przedsiębiorstwa

Today the success of a firm is decided by its competitiveness, which is understood as a non-material resource functioning, in a certain sense, in a complementary role with material resources. Success is determined in this way because the changing internal and external environments induce enterprises to make an effort to achieve competitive advantage, the long-term building of which depends on the proper identification of key competencies, from skillfully managing them in a changing environment to the ability to maintain the firm’s position. The goal of the article is to illustrate why valuable resources need to be strengthened and a strategy to be built around them.