Media społecznościowe w kampanii wyborczej. Wykorzystanie Twittera w polskich wyborach parlamentarnych w roku 2015

The paper presents findings of an original study of the use of Twitter in the 2015 Polish parliamentary campaign. It reveals unexpected results namely that during the campaign candidates manifested very low activity on Twitter and their tweets reached only a very limited audience. Also unexpectedly, it demonstrates that a younger age of the candidates was a weak predictor of a greater use of Twitter. It concludes that Twitter and other social media hold an unrealized potential in the future political campaigns in Poland.