Społeczne wzory konsumpcji a orientacje aksjologiczne pracowników wrocławskiego sektora kultury i produkcji gier wideo w świetle badań własnych

The discussion regarding the research on social values remains valid ever since the beginning of sociology as a science. Although the category itself has a flawed analytical nature, it is still regarded as one of the most effective tools in empirical research. The aim of the article is to focus on the relation binding together the structural placement of the workers employed in the culture and video game economy; the foundation of the worker’s axiological system and the social consumption patterns followed by the producers. During the research, three social patterns have been discovered: the “intellectual” pattern manifested by the cultural workers, the “practical” one displayed by the game developers, and a mix of the aforementioned ones — demonstrated by the 3D graphics engineers.