Współczesne formy komunikacji — obraz przemian na przykładzie rynku prasowego

Modern technologies contribute to the dynamic changes taking place in the press communications model. One-way communication characteristic for the traditional printed word is increasingly being replaced by two-way transmission, which gradually becomes a symbol of the modern times. The variety of possibilities of reaching out to the reader enables new models of communication, previously unknown in the newspaper market, to be created. The changes also affect the role of a journalist, as well as journalistic profession, which is refl ected in the growing popularity of citizen journalism. The purpose of this article is to present an image of changes that have occurred over the years in the press communication and to attempt an identification of a modern journalist, somehow being the result of these changes. This will allow us to illustrate the difference between a traditional, certifi ed journalist and a journalist of new technologies.