Budowa zaufania w gospodarce elektronicznej przez zastosowanie użyteczności technologii i bezpieczeństwa witryny e-commerce

The present stage of development of the world was finally called globalization. Name this gained through the networked economy - the economy without any boundaries. The evolution of this form of economy followed with remarkable rapidity, causing unexpected changes both in economics and social life. But in it as in any other economy base is the human factor. With this assumption arisen researches on the usability of e-commerce Web sites. Article raises the issue of significance of building a confidence in a specific environment, which is the electronic economy, which by its nature is characterized by high variability, causes that the human factor feeling of uncertainty and danger. Companies that manage to move their users on the scale as far as possible toward the trust will become competitive in e-commerce environment. This paper proposes ways to achieve this effect through the use of usability in the area of technology and security, as important aspects for each e-commerce sites. Companies with specific awareness of the networked economy, on issues of trust and facing increasing restrictions on the scope to compete on the basis of the offered products / services and prices, are facing the need to seek new solutions. The purpose of this article is to recognize and output to meet the need.