Anthropology of everyday life and a phenomenon of leisure

The free time (leisure) phenomenon is an increasingly inspiring theme in anthropological discourse, especially in the so-called anthropology of everyday life. First of all, free time fills media content, creating a new „culture of needs“ represented, mostly, through consumeristic (materialistic) values, since consumption is embedded in everyday patterns of behavior and is in constant interaction with technology and new types of media. And our identity, through the mentioned spheres, is „defined“ first within the (daily) free time. It is shaped by rest, fun, creative processes, but also leisure, consumption. In the postmodern era, Z. Lipovetsky observes, and „a kind of democratization of hedonism“, in the sense that new spaces are opened without prior exclusivity, and the boundaries between styles, purposes, values become relative, in everyday life both in the sphere of art, in the economy, politics, etc. Thus, the usual daily dynamics, as a kind of practical policy, becomes an anthropological interest, especially through cultural studies, which emphasize topics from the popular, media and consumer culture, at the local and global level, maintaining an active attitude towards reality.