Vrednovanje Dobara pri Ocjeni Društvene Opravdanosti Investicionih Projekata / Evaluation of Goods in Assessment of Social Justification of Investment Projects

Efekti investicija se, u zavisnosti od njihove vrste i veličine, različito mogu manifestovati na privredu, zbog čega je potrebno sagledati različite aspekte njihovog vrednovanja. Polazeći od toga da tržište ne može uvijek i pod svim okolnostima pravilno vrednovati sve robe i usluge s gledišta društva, opravdanost s komercijalnog gledišta se može u mnogome razlikovati od opravdanosti s gledišta društva. Osnovno polazište pri tome predstavlja primjena obračunskih umjesto tržišnih cijena, odnosno sagledavanje oportunitetnih koristi i troškova investicionih projekata, budući da su sastavni dio investicije a ne primjenjuju se u najboljoj alternativnoj upotrebi. Polazeći od nedostataka klasičnih finansijskih analiza u identifikaciji i vrednovanju efekata investicionih projekata sa društvenog aspekta, potrebno je afirmisati pristupe koji se u svijetu sve više razvijaju i dobijaju na značaju.

The effects of an investment, depending on their type and size, may manifest differently on the economy, which is why it is necessary to examine various aspects of their evaluation. Starting from the fact that the market cannot always and at all times and circumstances properly evaluate all the goods and services from the society viewpoint, commercial justification may greatly differ from social justification. The main starting point in the process is the application of billing prices instead of market prices, i.e. consideration of opportunity costs and benefits of investment projects, as they are an integral part of the investment and are not applied in the best alternative use. Starting from the shortcomings of conventional financial analyses in the identification and evaluation of the effects of investment projects from a social aspect, it is necessary to promote increasingly popular and relevant approaches.