Travel intention: Relative value of transport alternatives

The objective was to test the Theory of Planned Behavior and the proposition that relative measures should be used in travel mode choice situations. Data from a survey in Norway was analyzed using regression analysis. The results indicated that factors of the Theory of Planned Behavior and past behavior predicted intentions to travel by car, public, transport, bicycle, and on foot. The results supported the idea that there is a split in perceived behavioral control in controllability and self-efficacy, as controllability was a significant predictor only for intention to travel by car. The use of relative measures added to the predictive strength of all predictors and increased prediction of behavioral intention for all travel modes. The results supported the Theory of Planned Behavior and the proposition regarding choice situations. Previous tests of the theory may have underestimated its predictive power. Attitudes, subjective norms, and perceived behavioral control predict travel intentions and may be targeted in interventions aimed at promoting travel mode choice.