The post-crisis strategies of exchange banks in Poland in the context of their operating effectiveness

The global financial crisis changed the customers’ approach to the banking sector. Nowadays, banks are often perceived not as public trust institutions, but enterprises operating with a huge risk on a highly competitive market and set on a short-term profit. Such an approach and the financial results of the global financial crisis influence the banking sector in a direct and indirect way. As a result, banks in the post-crisis period had to adopt such operating strategies, which allowed them to rebuild the trust and successfully and effectively function on the financial service market. The aim of the article is the analysis of the management strategy adopted by banks and the evaluation of their effectiveness in the postcrisis period. The author presents a thesis that the change in the strategies of managing a bank after the crisis in 2008 resulted in limiting the risk and increasing the effectiveness of bank operating. In order to verify the thesis, the available materials on the strategies adopted by the exchange banks were compared and their effectiveness in the years 2009-2012 was analyzed.