‘I Bet They Are Going to Read It’: Reported Direct Speech in Titles of Research Papers in Linguistic Pragmatics

Titles of research articles in the humanities, including linguistics, tend to be more creative and less informative than corresponding titles in exact sciences or medicine. In linguistics, pragmatic studies are an area where reported discourse, i.e. direct speech in the form of a full speech act, occurs relatively frequently in titles of research papers. This paper analyses the metonymic and cataphoric relations between such titles and article texts on the background of the functions of text titles. It also presents the results of a survey conducted among graduate students and aimed at finding out whether titles containing reported discourse in the form of speech acts are easier to memorize and attract more attention among the articles' potential readers.