Česká instapoezie: několik poznámek k její kontextualizaci

The aim of this study is to set out a relevant contextual framework for interpreting poetry published on (Czech) Instagram. The author looks at the material under study from a number of perspectives, including generational, economic and especially media perspectives, ultimately finding adequate contextualization outside the framework of literary discourse and actually within the aesthetics and communication practice of Instagram, while drawing key methodological inspiration from the reflections of new media theorist Lev Manovich. In conclusion, Instapoetry is characterized as a paraliterary phenomenon situated on the margins of the literary system, combining elements of literary and Instagram aesthetics and guided by hybrid economics principles.