OPERATIONAL PROGRAMME 'INNOVATIVE ECONOMY' AS A CHANCE TO DEVELOP E-SERVICES ON THE POLISH REAL ESTATE MARKET (Program Operacyjny 'Innowacyjna Gospodarka' jako szansa na rozwój e-uslug na polskim rynku nieruchomosci)

There are oblivious signs of the commercial real estate crisis. Price structures are on the decline, besides- lack of overall demand, job losses or layoffs, oversupply, tight lending practices or no lending at all for that matter. The way to develop real estate market can be innovative technologies. The evolution of the Internet and other forms of information technology are changing dramatically the way the real estate industry does business. Innovative technology isn't just the Internet or web site. These are computers, smart phones, prospect/contact management software, intranets, global positioning systems, online mapping or e-services. The article concentrates on the e-services, which can be developed in Poland by using the structural funds (Operational Programme Innovative Economy 2007-2013) from the European Union. For sure, there are some companies, which will continue to maintain the old ways of doing the real estate business, but the success depends on the ability to use modern and innovative technologies.