BALANCED SCORECARD IN ACADEMIC E-LEARNING (Zrównowazona karta wyników w e-learningu akademickim)

Direct results of e-learning activity are assessed in reference to teaching quality and its costs. Whereas in the perspective of teaching quality there are different measures of didactic effectiveness used, on the financial arena there is, in turn, a range of cost effectiveness measures. Separate task is, however, defining the manner of complex measure of long-term effects of e-learning activity, in particular in relation to the adopted strategy. The article describes the application of Balanced Scorecard in e-learning, which, according to the author, provides adequate tools for the assessment of log-term effectiveness. The analysis described in the paper supports the validity of putting aims and benchmarks for e-learning activity into four basic perspectives suggested by Balanced Scorecard: financial, customer internal process and growth.