Анималистическая номинация как средство обозначения человека (на материале зоонима медведь в русской и болгарской лингвокультурах)

The paper focuses on the opportunities of animalistic nominations as means of human identification and qualification. We use as an example such animalistic nomination as bear in Russian and Bulgarian language and culture, and also bear as a component of Russian and Bulgarian phraseological units. In the category of human language, built on the association with the animal world, find the mapping features of the national spirit and culture. The study aims to examine linguistics and culture specificity in human characterization Russian and Bulgarian language.