Rola promocji miasta w rozwoju lokalnej gospodarki na przykładzie Łodzi

The aim of the article is to analyze the role of the city management and promotion and its influence on Lodz’s development. Promotion of Lodz in general and then the marketing of specific opportunities within the region is a necessary prerequisite for the achievement of progress across all economic development objectives. In recent years, the city of Lodz has undertaken initiatives to create an attractive environment for economic development. The authors point out that in order to increase the competitiveness of the city and the region it is crucial to develop an economic development strategy in which regional partnerships are built and strategic partnerships with the private sector are developed. Local government should take an active role in coordinating the activities of city departments involved in planning, building and land management and budgeting and creating active with the technical and planning links. The authors indicate how the public sector could promote its strategic development objectives through more effective local government practices, proactive urban planning and the delivery of physical infrastructure, and social services in cooperation with the private sector.