Актуализация фразеологизмов в газетных заголовках (на материале русской прессы)

Journalists want to make their articles interesting for readers. Therefore they invent attractive unusual headlines for their texts. In order to do that they use modifications of well-known language constructions, including idioms. Idioms’ modifications mean their desidiomatization, that is transformation in free words’ combinations. Desidiomatization is achieved by structural and semantic changes. Thanks to their refreshment idioms are given a new “life”. That’s why they are still in use.