Rola studiów magisterskich i podyplomowych w budowaniu kapitału intelektualnego

The key for any successful market activity at the beginning of 21st century lies in the ability of its personnel to increase their future oriented knowledge skills. This begins with identifying and understanding the forces that shape the future and extends to which they can be evaluated. The article deals with changes in the business in which the intellectual resources play the crucial role. In the article, we will look at the factors that make personnel more self-improvement oriented. The examples are founded on the study based on marketing research. The survey seeks out causes, which drive managers and staff to be active and unproved their knowledge.