Factors of Competitiveness of Enterprises Operating in the Confectionary-Bakery Industry in Wielkopolska Voivodship

The paper discusses the factors of competitiveness in companies, which operate in confectionary-bakery industry. It presents the results of research conducted between 2014 and 2016 on 77 enterprises located in Wielkopolskie voivodship. According to the investigated, from the variety of the external factors, competitiveness is mainly influenced by fiscal policy of the state, competitive rivalry or threat of new entries. In the group of internal factors, relations with customers, company’s image, as well as product quality were indicated most often.