Język polityki w warunkach kampanii permanentnej na przykładzie miasta Wałbrzycha

The dynamic development of information channels influences the form and nature of the activities of political actors. This is particularly true for the mechanisms and rules typical of political competition at a local level. Therefore, it is justified to present the most significant phenomena, trends and activities with respect to the language of political actors active in Wałbrzych in the context of a permanent election campaign. These include, among other things, the essentially impoverished and vulgarized language of politics. It is also necessary to analyze the metaphors and the degree of persuasiveness of this language. It is also appropriate to present the ideas used for this purpose. The timeframe of the paper’s subject is marked by the elections for the office of town mayor and seats on the council in 2010 and the repeat elections in 2011.