Commercialization of the Media – TVP Case

In the process of political, economic and social changes that have taken place in Poland since 1989, state radio and television, so far carefully controlled by the communist government, could not remain unaff ected. The establishment of a new order required several years and involved numerous changes in management and the content of programs. It is often said that this process has not been completed yet. What can be observed a$ er twenty years of transformation is the commercialization of media, whose “public” status is present only in their name. This is particularly apparent in the analysis of Polish television. In fact, the activity of this media is based on certain market mechanisms, including the desire to reach high viewership, attract the attention of advertisers and as a consequence, to maximize profit.