The Entrepreneur Woman: Challenges and Opportunities

In recent years, female entrepreneurship has increased considerably on a global and national scale, and Sinaloa is no exception. The contribution of women entrepreneurs to local economic development is recognized, however, information on female entrepreneurship is scarce. The aim of this article is to identify the characteristics of women entrepreneurs and their participation in the local economy in the state of Sinaloa, Mexico. An exploratory descriptive analysis of female entrepreneurship in Sinaloa was carried out. This research was conducted through secondary sources in order to investigate the characteristics from a qualitative approach. The main findings show that the female entrepreneur has capabilities that influence their entrepreneurship: work experience, they generally undertake entrepreneurship for socioeconomic needs (support for family income, improve standard of living), self-employment, new opportunities or increased income; family or friends are the main source of financing. In conclusion, the growth of female entrepreneurship is a natural evolution in the role of women in the labor force of our society. However, the main motivation that prevails is the need to obtain sources of income; likewise, women are able to perceive opportunities to be undertaken, although they are influenced by the fear of failure.