Misleading advertising practices for medicinal products and dietary supplements – selected legal and practical aspects

The paper constitutes an attempt at analysing the issue of misleading advertising practices for medicinal products and dietary supplements. Furthermore, the aim of the paper was to provide an answer to the question whether the binding legal regulations concerning advertisement of medicinal products and dietary supplements sufficiently protect consumers against being misled. While studying the subject topic, in particular the dogmatic research method was used, through the agency of the analysis of legal provisions referring to the indicated issue and confrontation thereof with the practice applied in advertisements of medicinal products and dietary supplements. As a result of the conducted analysis of the indicated issue a conclusion has been drawn that the use of certain advertising practices on the pharmaceutical market may mislead consumers, which has a negative impact on public health. Having in mind the need for strengthening the consumers’ protection against the unfair advertisements of medicinal products and dietary supplements, the problems have been identified and it has been proposed to introduce legal regulations aimed at improvement of the consumers’ protection against practices that may be misleading.