Determining the Top E-Wallet In Indonesia: applying the Ahp Method to optimal financial choices

The aim of this study is to aid individuals in selecting the most suitable e wallet among five alternatives (Go Pay, OVO, Shopee Pay, DANA, and LinkAja) based on criteria such as Price and promotion, Ease of use, Features, Merchant availability, and Security. The research involved distributing questionnaires to 111 respondents via Google Forms and employed a quantitative approach utilizing the Analytic Hierarchy Process (AHP) model. The findings revealed that Go Pay was ranked as the top e wallet alternative, followed by OVO, Shopee Pay, LinkAja, and DANA. This research is intended to serve as a valuable guide for users in making in-formed choices regarding the e wallet that aligns best with their preferences and needs.