Dyssolucja kulturowa w nowych mediach na przykładzie magiczno-metamorficznego aspektu tożsamości wirtualnej

This article refers to a reflection of researchers from the Poznań school of cultural studies (Artur Dobosz, Anna Pałubicka) regarding the concept of schizophrenic dissolution (a term coined by Jan Mazurkiewicz) and its possible application in an analysis of postmodern culture. The author of the article argues that the said dissolution – understood as a struggle between the prelogical/magical/metamorphic thinking and the causal/logical, abstract one – takes place not only in a person’s psyche but is also reflected in the media space, for example through the creation and functioning of the so-called virtual identity.