Minimaliści – konsumujący mniej czy inaczej?

This article studies the discourse of minimalists who, as critics of consumerism, propose to shift our focus towards intangible goods while proposing certain techniques to facilitate such a reorganisation of life. Three most popular Polish blogs dedicated to this topic are analysed to reveal the legitimacy of perceiving minimalism as a tool for constructing a specific lifestyle. While modern minimalism may have little in common with the Christian idea of poverty, voluntary renunciation or restricting pleasure, it cannot be discredited as a means towards redefining oneself and a form of individual conversion. It can result in a new sensitivity to the challenges of late modernity. In a broader perspective, it constitutes a niche and subversive phenomenon efficiently integrated into the market logic that is seemingly contested by minimalists.