Wpływ mowy nienawiści zawartej w wypowiedziach przedstawicieli partii Alternatywa dla Niemiec na zmiany zachodzące w systemie zarządzania mediami w RFN

The purpose of the article is to present the introduced legal solutions regulating the functioning and management of the media system in Germany, which came into force under the influence of changes in political communication. A case study is presented examples of hate speech in the discourse of the party of the new right-wing populism –Alternative for Germany (Alternative fur Deutschland, AfD). The party uses rhetoric which until now has been marginal in the German media and since the refugee crisis it has become an increasingly common form of expression. The analysis was conducted against the backdrop of events that influenced the Bundestags to adopted Law improving law enforcement in social networks (Gesetz zur Verbesserung der Rechtsdurchsetzung in sozialen Netzwerken, Netzwerkdurchsetzungsgesetz, NetzDG). The analysis leads to the conclusions that the new right-wing populism changed the style of communication on the German political scene, which is not without influence on the decisions making by the legislator to introduce specific legal provisions regulating the management and framework of discourse in the social media in this state.