Methodology of Research into Organisational Culture

The constant interest in exploring organisational culture accompanied by cognitive and practical difficulties related to this process encourage deeper reflection on the research methodology. The paper aims to analyse the procedure of research into organisational culture, focusing in particular on the research methods (both quantitative and qualitative) and techniques of data collection. The presentation of their weaknesses and strengths as well as on the discussion of possible areas of application should contribute to more rational choices, and improve the reliability and accuracy of research studies.