Prosumpcja i innowacyjność młodych konsumentów

Prosumption signs in the paradigm of open innovation, assuming that companies can not be confined to internal ideas but must also take into account the ideas of external stakeholders. Companies are aware of the importance of innovation in building their market position, and therefore they are taking action to address the external environment in order to understand the needs of their customers and to develop relationships with them to create new solutions. Prosumption - which means commitment, activity, openness to consumers, sharing their experience and knowledge, collaborating with others in developing solutions that are more tailored to their needs - can be the foundation for innovation and new solutions. Companies often emphasize that innovation is about understanding the needs of consumers and creating the right products and services for them. The aim of the article, which contains the results of the survey, is to show the prosumption and innowvation of young consumers, including their attitude to innovative products.