Relationship management in Polish enterprises

The main purpose of the paper is to identify the role of relationships in successful functioning of contemporary enterprises, and to describe the expressions of relationship management, on the example of a group of Polish enterprises. The method of critical analysis of the literature is applied in the work, and the survey method is used for the needs of own research (conducted on a sample of 156 Polish enterprises). The work presents the issue of relationships between organizations and the way they are managed. It is shown that even though entrepreneurs do not declare that relationships are managed in their companies, still many actions proving that relationships are the object of managers’ interest are observed. The results of the study show that relationships are perceived as important in companies; however, at the same time, a low level of awareness in this area is observed. Although companies do not declare managing relationships, they implement a lot of activities in this sphere. This confirms the possibility of practical use of the knowledge gained in the area, which is presented in this study.