Bancassurance - alternatywny kanał dystrybucji usług ubezpieczeniowych

In the recent years one can observe the increasing cooperation with banks and insurance companies in terms of sales of insurance services. This applies to life insurance and civil insurance. Especially strong banking and insurance linkages are evident in the case of life insurance because of gradually growing sales of these services in the bancassurance channel. Banking practice shows the most common insurance services are offered to customers in combination with banking products, loans, credit cards, bank accounts. Recent changes in the legal regulations are about good practices in the bancassurance forcing financial institutions change insurance services offer.