Why tourist entrepreneurs are not homo oeconomicus? The case of a Polish mountain destination

The neoclassical concept of homo oeconomicus has barely been discussed in the context of tourist entrepreneurs. Using a convergent approach, we present a complex research on the rationality of those occupied with tourism. We discuss to what degree the critique of homo oeconomicus is justified when one considers entrepreneurs in the tourism sector. We analyse this issue with use of qualitative research in the context of the decision as to whether to enter into cooperation with other entities within a mountain tourist destination in the south of Poland. On the basis of the research we broaden the knowledge on the incentives and behaviour of tourist entrepreneurs.