Model homo oeconomicus i jego dostosowanie do współczesnych uwarunkowań

This article aims at analyzing whether - taking into account the rapid evolution of information technology - the use of the homo economicus model in its original form as a basis for contemporary economic research is still appropriate. Conducted research allowed to conclude that people are not able to use effectively all the available information and knowledge due to cognitive constraints. This makes it is necessary to introduce a new category of rationality to the homo economicus model in the form of limited rationality.