Kino, styki oraz tiki – pośród zwierciadeł przechadzających się po gościńcu

The purpose of this article is to discuss the concept of narration in the “electracy” (cultural phase following the orality and literacy). The article draws inspiration primarily from media theory (McLuhan, Ulmer) and comparative mythology (Campbell). The text analyzes the short film Get Lost in Great Stories (Jason Scott, 2020) which celebrates the power of big screen entertainment whilst shining a light on the overwhelming distractions in all of our everyday lives. The imaginations of cinema and media experiences included in the spot are analyzed in terms of time, space, attention, and engagement of communication participants. The text analyzed the indicated differences as manifestations of two culture models: the scene model and the interface model. The scene model assumes a separation between the work of art and the real world, as well as between the creator and the recipient. In contrast, the interface model combines reality and virtuality, influencers and followers, and describes the world of actions, rather than works of art. The essay argues that narratology is no longer useful when the „electracy” comes, but the concept of myth is more appropriate, because this term is not so much about telling a story as it is about creating a sense of intense life (Campbell). Nowadays, “comp-unication” on social media and co-creation of augmented reality are a new form of myth.