Poszukiwanie determinantów jakości programu jako elementów strategii w mediach publicznych. Model trójkąta sił jakości

The purpose of the article is to present the importance, the function of program quality in public media, as well as the influence of “quality” on the creation of strategy and success of stations. The first part of the paper is devoted to the analysis of the literature on the subject, thanks to which the significant meaning of quality in this measure was shown. The second part presents the application of the media quality forces triangle model to the research. Consequently, the analysis of the results of the surveys conducted with this method in 2015 and 2021 is presented. This research shows the differential influence of the factors that were introduced in the survey on the basis of quality descriptors. The respondents came from two groups: media professionals and students. In their opinion, qualified staff and station creators have the greatest influence on the two-seeing quality, in second place is the knowledge of the audience market, and in third place were the factors that create the station’s financing. Moreover, the results of the study show interesting differences in opinions among the surveyed groups over several years.