Estrangeirismos e moda – exemplos das revistas e das páginas web portuguesas e polacas

Borrowings and fashion – examples from Portuguese and Polish magazines and web sites The main objective of this following paper is to present the loan words from Portuguese and Polish fashion magazines and websites. We are trying to describe the main characteristics of the vocabulary of fashion, with particular emphasis on loan words. Analyzing the women’s press articles and websites, we find a variety of borrowings, primarily from English. There are many words which have already integrated with Portuguese and Polish language well in the material we gathered. On the other hand there are words which are in the first phase of adoption as well as those which are used only once mostly because of their style. There are some cases where loan words are very difficult for readers.