Rodzina wizytówką miasta. Przypadek Krakowa

This article is dedicated to three Cracovian families, very recognizable in the Polish society: the Estreichers, the Zolls and the Stuhrs. The (auto)biographical stories written by the representatives of those families became the basis for the analysis of their relation with Krakow. Three selected cases have many characteristics in common such as a strong sense of their family identity, public activities of many members of the families, their connections with Krakow as an academic, cultural and scientific center which are accented with emphasis. Those cases are the great examples of the best recognized symbol of the city (which is earnestly sought by the local government and the creators of brands of the city), that is a human. From this point of view, man is shown as a member of his basic environment which is the family (home).