Skandal artystyczny

Scandals can occur in various spheres of life and can involve customs, religion, politics, or art. Of course, these aspects are sometimes intertwined, but the author’s considerations here concern primarily scandals related to art, both real art scandals and media scandals, their manifestations and effects. The underlying premise is that an art-related media scandal is kitsch in reverse - that is, a marketing action intended to help the functioning of the art market. Under the impact of provocations and media scandals, the system of art’s functioning is undergoing a profound transformation. Although scandals bring art (or at least some of its manifestations) into wider social circulation, it is an extremely trivial and superficial circulation; above all, it is not always adequate to the value of the art offering.