Recapturing business momentum in accelerating internationalisation for SMEs in the new normal

SMEs became enormous casualties when the COVID-19 pandemic changed the landscape and business environment due to massive containment measures imposed worldwide. While many SMEs have since closed, the remaining ones continue to struggle for business recovery. Nonetheless, dynamic and agile SMEs adapted better to the new normal. As the situation improves, SMEs should capitalise on renewed opportunities to raise their businesses to new heights. Drawing on the literature review, this chapter discusses the opportunity for SME internationalisation. It narrates the challenges faced by SMEs in the internationalisation process and the respective feasible solutions. More importantly, it recommends tactical and strategic measures to recapture business momentum in pushing their internationalisation agenda in the new normal. Lastly, SMEs need to embrace sound discipline in ensuring the effective execution of tactical and strategic plans to succeed in internationalisation.