The role of trust and leadership in the global marketing driven organization

Szczegóły
Opis

Tytuł:: The role of trust and leadership in the global marketing driven organization
Autorzy:: Chmielewski, Krzysztof J.
Współwytwórcy:: Akademia Leona Koźmińskiego
Data publikacji:: 2011
Wydawca:: Wydawnictwo Wydzialu Zarzadzania Politechniki Czestochowskiej
Słowa kluczowe:: leadership
characteristics of trust
trends of trust
leadership traits and skills
challenges and barriers of trust
trust in teams
trust
levels of trust
Język:: angielski
ISBN, ISSN:: 9788361118473
14281600
Prawa:: http://creativecommons.org/licenses/by-sa/3.0/pl/legalcode
Linki:: https://depot.ceon.pl/handle/123456789/6470 Link otwiera się w nowym oknie
Dostawca treści:: Repozytorium Centrum Otwartej Nauki
: Inne

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Krzysztof Chmielewski

The role of trust and leadership in the global marketing driven organization is discussed in this paper. The author analyzed the essence of trust, levels of trust, performance effects of trust and challenges of trust. Further, the characteristics of leadership is described as well as the essence of leadership. Current challenges facing this topic are analyzed and trends for the near future are indicated. Moreover, the author discusses the main impacts which will drive leadership in the future.

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The role of trust and leadership in the global marketing driven organization