Marketing polityczny: szansa czy zagrożenie dla demokracji?

The paper tries to explain the problem of the nature of the crisis of modern democracy. Some researchers suggest that crisis is a result of the use of political marketing by political actors. First, the article presents special features of modern democracies. The conclusions indicate that the crisis of modern mass democracy should not be equated with political mar-keting. It is worth paying attention to other problems such as asymmetry of the development of communications, the dominance of the entertainment media functions and weak political and media education. It phenomenon seem to be largely the cause of the existing crisis.

Rafał Klepka