The challenge of delocalised channels - transfrontier television in Poland (char-acteristics, typology and content)

This article focuses on the so-called delocalized channels (a product of broadcasters registered in other European Union countries that direct their broadcasts to Polish audiences). In recent years, the Polish National Broadcasting Council has recognized that delocalizing content as an increasing problem. In this study, I established the following goals: to describe the character and scale of delocalization content in the Polish market of audiovisual media services, to create a complete typology of delocalized channels in the Polish market, and finally to analyze 20% of the delocalized channels from the point of view of their quality and topics. Some suggestions for the Polish National Broadcasting Council are provided.

TOMASZ Gackowski