Innovation and CSR Impact on Financial Performance of Selected Companies in Mexico

This study analyzes the behavior of the companies in the index of México’s Precios y Cotzaciones (IPC), with respect to measures of fnancial performance and its relatonship with the two main approaches of innovaton, according to the Bogota and Oslo manuals; assessing their impact on the stock price. The data is used on a quarterly basis from January 2000 to December 2011. It also makes reference to the impact of having the distncton “Socially Responsible Company” (Corporate Social Responsibility), in the Mexican stock market price reacton. Our main interest is to be pioneers in the search for relatonships between topics that are currently treated as “alien” (CSR and Innovaton) in formal academic publicatons, but we intuitvely know that they are related inside organizatons.