Crisis Communication Research in Eastern Europe. The Cases of Poland and Hungary

This chapter explores the existing body of research on crisis communication in Poland and Hungary. It maps out key avenues in and approaches to the development of scholarship of the field in the contexts of both countries. Our overview reveals that the key research themes demonstrate strong influences of political and economic changes in the contextualization of crisis communication research. It also demonstrates diversity of contexts in which crisis communication is practiced and researched in Poland and Hungary, such as public administration, political communication, public relations, or organizational communication. Crisis communication researchers in both countries rely on Western frameworks but there is a growing set of data that help understand crisis communication in local contexts – as a growing specialism within communication studies.