Wpływ reklamy telewizyjnej na zdrowie człowieka

The aim of the review was to assess the impact of the mass media, especially television, on human health effect. A systematic review of the literature was performed using Medline (accessed through PubMed) as well as the Google Scholar for the period till December 2015. Reports in sources other than the medical information database have also been examined, and the literature included in the identified scientific reports has been hand-searched. The study analyzed the main areas which previously investigated the relationship between advertising and physical activity, smoking, nutrition and diet, as well as the impact of such transfers on the market of drugs and health promotion. The results of the research allowed drawing the conclusion that advertising